Project: PRESENT Website, 2020
Words: Hugo Hoppmann

I published the inaugural issue of the PRESENT magazine in the summer of 2019 and planned to print the second issue during 2020. But for many reasons due to the very crazy year, this didn’t work out and I decided to move the release.

Instead, I focused on finally building the website and digital platform I long dreamed of for PRESENT. If it wasn’t for the setback, it would probably have taken many more months to find the right time to build it.

Embrace chaos. Unforeseeable changes and imperfections are just part of life. And that’s okay.

Hugo Hoppmann is a designer and art director working between Berlin and New York City for clients including Nike, 032c, Prada and District Vision.

One Lesson Learned is a feature in which inspiring creatives share their recent project and an actionable lesson they’ve discovered while creating it.