Project: Romie 2.0, 2020
Words: Margot Lévêque

I released the first version of Romie without having done the adjustments and production in a 100% professional way. I was still a student—and at school they don’t teach you how to sell typefaces!

It took a lot of trial and error, paired with patience, to reach an understanding of the business side of things. The more time you take to design a typeface, including its technical and marketing aspects, the better it gets.

Take the time and patience to understand the marketing and business side of a project.

Margot Lévêque is a French Graphic and Type Designer currently based in Paris. After gaining experience in Paris and Amsterdam, she spent a few months working at Pentagram in New York with Paula Scher. She’s currently an independent graphic designer working with clients like Hermès Paris, Vogue, Louis Vuitton, &Walsh, across the fields of fashion, music, art and more.

One Lesson Learned is a feature in which inspiring creatives share their recent project and an actionable lesson they’ve discovered while creating it.