Simon Schmidt On Authentic Expression in Collaboration
Project: Twist, 2021
Words: Simon Schmidt
I’ve realised the relationship between the subject and the brand needs to be genuine in order for people to pay attention.
The best way to create something truly authentic is through the most unfiltered version of yourself. To find your authentic expression, you have to be confident in your own strengths and values, and listen to your gut.
The project engaged well with my community and I have a suspicion that it is the combination of opposite ends that attract. Whenever I integrate an aspect of the core of my work—which always involves movement and colour of some sort—into a brand collaboration, it resonates.
Creating personally genuine stories and boldly juxtaposing them with the client’s demands produces authentic results which resonate.
Simon Schmidt is a German-born and London-based photographer, art director and digital media consultant. Simon crafts stories that coherently explore the concept of movement and places human form at the heart of his work.
Project credits
In collaboration with Holzweiler
Photography: Lizzy Hadfield
